Mike Cherman founded the LA-based streetwear brand MARKET in 2016 and it has since been a mainstay in the casual fashion industry. The brand was inspired by his childhood visits to New York's Canal Street with his father. Formerly known as Chinatown Market, the label officially transitioned to MARKET in 2021. MARKET's unique happy face emblem is instantly identifiable because it is a common sight on shopping bags all across New York. For a genuine street culture vibe, the label reimagines pop culture and places it on clothing and accessories with funny drawings and vivid colored tees. With its logo and visuals, MARKET seeks to convey happiness while embodying genuine DIY culture. The brand's goal is to establish a community in which everyone